Archive for May, 2013
Did you know that search engines are a big part of our online experience? 90 percent of activity online, in fact, begins with a search engine. When it comes to how people use search engines, 80 percent prefer organic searches to paid advertising that appears at the top of the page. Most people also never look past the first page of results. So getting on that page is important.
Many businesses today realize that their search engine rankings affect their online visibility and ability to connect with potential customers. For this reason, they are turning to search engine optimization. Search engine optimization, or SEO, is largely about creating professional content to appear on websites. They also edit existing content, use social media, and do web design. Content is a huge driving force of what SEOs do, since it gives search engines more to look at, while also giving possible customers something to click on. It is important to have quality content written for your site, which is one reason SEO is also called white label SEO.
It is, of course, possible for people to employ SEO methodology into their websites without hiring the help of an outside company. However, there is always a loss of time, efficiency, and expertise when someone who is better fitted for something else takes up a new type of work. Most businesses find that it is more helpful to concentrate on the business end of their business, while leaving the content generation and placement to the SEO companies. Seo outsourcing allows people with professional algorithm experience guide the process.
When SEO companies want to connect with more clients, their approach is less about direct marketing and advertising than it is about SEO resellers. SEO resellers fill in a gap between the SEOs and their clients. SEO resellers pay for Seo reseller programs every month. They then market and sell the outsource seo to the clients, often reaching niche groups the SEO company has difficulty accessing. In turn, once they build a client list it is easy to generate fast profit, and they get to decide how much to charge for the overall services. SEO resellers represent a new type of job in the internet era.